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Showing posts from December, 2021

10 Ways Managed Service Providers Provide a Competitive Edge

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Modern businesses depend on data for many of their strategic decisions. While technology can render massive assistance, security threats—not to mention constantly evolving IT requirements—can result in disruptive downtimes. This is where engaging a Managed Service Provider (MSP) can be hugely beneficial in smoothening processes in the cloud as well as optimizing cost and managing security challenges. MSPs are proving key to helping businesses get the most from their clouds, hybrid or public or on-premises. This article takes a closer look to understand why MSPs have become so indispensable. Cost Optimization Maintaining infrastructure in-house involves huge cost overheads, since you will be spending on acquiring tools and training in a manner that offers no economies of scale. This can be prohibitive for smaller businesses. Using the services of an MSP limits these costs as the MSP already has the tools you need and the resources needed to set up and maintain your infrastructure. Furt...

AWS: THE ONE-STOP SOLUTION TO OTT CHALLENGES

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The secret to success in the OTT marketplace is personalization, and here data holds the key, not only to understand how services are performing but also to improve the overall experience for the consumer.  Furthermore, insights mined from data also guides ad-serving, allowing advertisers to match and send best-fit ads to the right person at the right time, for higher ROI. Technology advances in machine learning, and artificial intelligence will further raise the bar of personalization, giving granular understanding of audiences in a highly competitive marketplace. The future of content consumption is clearly OTT. Traditional cable is all but passes. OTT has reinvented the way content is both consumed and delivered, It is a game changer to content creators across the board—not just the big players but even small, niche creators aiming at a particular niche. It enables personalization like never before, allowing advertisers to match ads to user in a way that keeps both users and adv...

How can Serverless Computing benefit you?

  Let’s start by accepting that the term Serverless itself is a bit of a misnomer. Without a server there really can’t be any computing. What Serverless Computing does is, hide the server from you, take away the hassle of maintaining hardware and software, and give you all the computing muscle you need, without any idle capacity. In a traditional IT environment, i.e. server-based, you typically have a 3-tier architecture, viz: a database layer, where the database sits; an application layer, where your apps run; and the presentation layer, interface users interact with. A user can thus interact with your application in as many ways as your application will support—a web browser, mobile, or connected device (think: IoT) What this means is that before you even start working on your (server-based) app, the onus is on you to set up your server, install the OS, install needed software; and regularly manage all this, i.e. take care of hardware, update software, manage operating systems. D...